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Connect With the Right Audience for Your Business

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Empowerment-First Copywriting, Content, and Strategy.

Built on Meaning. Designed to Connect.

What does Empowerment-First mean? 

Empowerment-First begins with respect and the awareness that the way we communicate shapes what outcomes are achievable.

 

When your audience feels respected — seen, heard, informed, and inspired — they take confident action. Confident action leads to lasting outcomes and meaningful connection.

L.A. of Puller Place Copy, copywriter

Hi, I'm L.A.

Copywriting, content writing, and content strategy each serve a different purpose in your communication.

On this page, you’ll find a description of each service, how they work, why they matter, and when to start with each one.

At your service.

COPYWRITING
Sales-focused
copy designed to shape your offer and support confident action at every step toward a sale.

CONTENT WRITING
Content that builds awareness and long-term connection by consistently providing value.

CONTENT STRATEGY CONSULTING
Guidance to support you in making confident decisions about your messaging.

Not sure which is the right fit? That's exactly what the free discovery call is for.

COPYWRITING

What it is 

Copywriting is sales-focused writing that helps people understand your offer, why it matters to them, and what to do next. It supports confident decision-making.

 

When it’s written as direct-response copy, it’s designed to lead to a specific, measurable action like opting in, booking, or buying.

What it looks like

Sales letters, lead magnets, landing pages, email sequences, website copy.

Why it matters 

If people don't understand what you're offering or why it matters to them, they hesitate or move on.

Copywriting brings clarity. It helps your audience recognize themselves in your offer, understand how it meets their needs, and feel ready to move forward.

Start here when you need to:

  • Share an offer clearly

  • Communicate the value of your product or service

  • Strengthen the connection between your offering and your audience

  • Create opt-ins (lead magnets, landing pages)

  • Help people take a next, measurable step (opt in, buy, book, sign up)

You’ll get copy that reflects your voice, connects with your audience, and supports clear, confident action.

Not sure what you need? 

Every project begins with a free 60-minute discovery call to explore your goals and see if we’re a good fit.

From there, you’ll receive a clear, custom proposal with project-based pricing, so you can decide whether to move forward.

Copywriting
Content Writing

CONTENT WRITING

What it is

Content writing helps people understand what you do, who it’s for, and how it helps. It’s consistent, relevant, and built to create long-term connection by showing how you think and support others through your work.

 

What it looks like

Blog posts, articles, newsletters, case studies.

Why it matters 

People want to understand who they’d be working with before they reach out. Content shows you in action. It could be a blog post or article that reveals how you think and solve problems, or a case study that shares your impact through someone else’s lived experience.
 

​It also helps people find your work when they search for answers, explore topics, or look for services like yours, whether through search engines or AI tools.

Start here when you need to:

  • Attract new audiences

  • Show who you are, what you do, and who you help

  • Stay visible, consistent, and build long-term connection

  • Help customers get more value from your products and services

  • Show the impact of your work through real client stories
     

You’ll get content that reflects your voice, speaks to your audience, and makes it easier to stay visible and connected over time.

Not sure what you need?

Every project begins with a free 60-minute discovery call to explore your goals and see if we’re a good fit.

From there, you’ll receive a clear, custom proposal with project-based pricing, so you can decide whether to move forward.

Content Consulting

CONTENT STRATEGY CONSULTING

What it is
Content strategy consulting offers collaborative, personalized input on your messaging, ideas, or content direction. It’s support and guidance when you’re stuck, uncertain, or simply need clarity on where to focus next.

What it looks like 

One-on-one sessions (60-minutes). 

Why it matters

Clarity makes it easier to move forward. Consulting helps you sort through decisions so you can take the next step with confidence.

Start here when you need to:

  • Talk through content decisions with a collaborative partner

  • Clarify your message before you write

  • Get feedback on ideas, priorities, or direction

  • Define how your content connects to your business goals

You’ll get clear, personalized guidance to help you make confident content decisions and move forward with focus.

Not sure what you need?

Every project begins with a free 60-minute discovery call to explore your goals and see if we’re a good fit.

From there, Content Strategy Consulting is $125.00 per 60-minute session.

Not sure which service is the right fit for your business? That's exactly what the free discovery call is for. We'll explore your goals, determine whether we're a good fit, and identify the best path forward.

Built on Meaning. Designed to Connect.

Curious about my approach to AI in copywriting? 

​L.A. is an American Writers and Artists Institute (AWAI) trained Digital Copywriter, Certified Email Marketing Specialist, and Certified Content Marketing Specialist. She holds a Master of Science in Occupational Therapy (M.S., OTR/L, California) with over six years in clinical practice and is a NASM Certified Personal Trainer with a background in group fitness instruction.

L.A. of Puller Place Copy

©️2025 Puller Place Copy. All rights reserved.

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